Dharmendra Singh

The author, based in Delhi NCR, is an Independent Consultant working for development sector projects as Communication Strategist for Social & Behaviour Change. With over three decades of experience, he has worked with top organizations like The Times of India, Maadhyam, and Ogilvy Advertising, before focusing on development projects. He has collaborated with Johns Hopkins University, World Health Partners, FHI 360, and the World Bank on key issues including public health, sanitation, hygiene, environment, and education.
The Green Sheen in Advertising

The Green Sheen in Advertising

Some ads are starting to do more than just sell products. They're also trying to raise awareness about environmental issues. Have you ever watched a TV commercial and felt good about a product or company? Maybe it made you laugh, or maybe it made you think. But did you ever think about how a commercial might also make you care about the environment?

That's what we're talking about here – ads that are not just about selling stuff but also about caring for our planet. It's called environmental consciousness in advertising.