Sumita Dasgupta

Reporter, Down To Earth (1999–2004); Supplement Editor, Gobar Times (2007–2014).
No la-di-da for Beginners

No la-di-da for Beginners

In spite of all the brickbats and rebukes, a tabloid matures into a magazine as it finds its 'beginners' audience and speaks through quirky cartoons. 

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Gobar Times (GT) already had a successful 10-year run before I got on-board. It was always resplendent in a spectacular tabloid avatar, grabbing eyeballs everywhere. But as if this was not intimidating enough, here we were staging the arrival of a new GT. It’s looks? A standard news magazine format. Were we taking a risk?...