In spite of all the brickbats and rebukes, a tabloid matures into a magazine as it finds its 'beginners' audience and speaks through quirky cartoons.
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Gobar Times (GT) already had a successful 10-year run before I got on-board. It was always resplendent in a spectacular tabloid avatar, grabbing eyeballs everywhere. But as if this was not intimidating enough, here we were staging the arrival of a new GT. It’s looks? A standard news magazine format. Were we taking a risk?...
Have you ever tried trekking through treacherous terrian and tried to take short cuts to reduce the time and effort it takes to reach your destination? It turns out army ants are really good at mapping out the most efficient route for themselves.