France passed a new law that mandates car advertisements to dissuade people from using more cars. This regulation is implemented with the aim of curbing global warming. French car commercials have to display messages encouraging alternate means of transport. For example, ‘Consider carpooling,’ ‘For day-to-day use, take public transportation,’ and ‘For short trips, opt for walking or cycling.’
This ruling will impact over all media, including print, TV, radio, and Internet. Unsurprisingly, automobile companies find this legislation discriminatory as it is counterproductive to the promotion of electric and zero-emission vehicles. Nonetheless, such ethical advertising is one step in the right direction.